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What the heck is "heja"?

HEJA - pronounced “Hey-Ya” - is a cheer and in essence it means:

Let’s GO! Let’s get it done! Let’s get to work! Let’s have some fun!

 

84,000 of my friends and I sing it on game days in a cheer song for the best soccer club in the world - Borussia Dortmund and it never fails to get the crowd fired up at the start of the game.
 

So - let’s get to work, and have some fun doing it.